Agency: BD Network. Client: Cineworld
I was responsible for developing an online game to allow users replicate movie's adventure by collecting balloons in order to attach them to their house, located on Google Maps. A viral mechanic was built in by allowing customers to easily share a unique URL for their house to get their friends and family to blow balloons up for them. Each friend was in turn invited to enter the competition with some free virtual balloons to get them started. The player with the most balloons wins. Over 1.3 million balloons were blown up by over 50,000 players participating in the campaign.